Professor of Computer Science at the Federal Institute of Swiss Technology (ETH) in Zurich and … [+]
2025 is set to be an important year for customer technology.
As the industries plow through rapidly changing landscapes, advances in artificial intelligence, sustainability and hyper-personization, this year they can relate how we live, work and interact with technology. From the conversational trade and outfits of the next generation to the erection of super applications and circular economies, 2025 can see cut technology by integrating smoothly into everyday life.
1. Personalization directed by him on scale
It is going beyond passive recommendations to provide more predictive, proactive solutions adapted to individual needs – and relocation towards predicting it he dresses, mental health applications and even conversational trade platforms.
“The first tendency is the evolution of digital trade in conversational trade, driven by the growth of platforms such as social and fast trade ecosystems, along with the growth of direct direct brand platforms,” says Padmanabhan Senior Vice -President and High and General Manager for Consumer Consumer at Technology Services Firm Continuous systems.
“We will witness an evolution where trade platforms become much more D2C, opposing market sites that have prevailed for some time.”
It is also converging with biology to provide hyper-personalized skin solutions and hair care solutions, eliminating some of the beauty routine conjectures.
“The convergence of he and the biology will revolutionize how beauty products develop, recommend and used,” says Guive Balooch, Global Managing Director of added beauty and open innovation in multinational beauty L’Oréal Group.
“AI algorithms will analyze biological data, predict the effectiveness of the products and provide personalized knowledge of skin health,” he says.
2. Next generation difficult
Wardrobe in 2025 is also actively positioned beyond being simply “metric tracker” and more towards tools to improve well -being. According to David Rabin, co-founder and leading medical officer of Apollo Neuroscience Health Technology firm, Gen 3 clothing of Gen 3 as Apollo Neuro and Night Ware present a prediger, using biometrics to take real-time actions such as is the reduction of stress or improving sleep.
“We will start to see more focus on the development of General 3’s clothing in 2025,” Rabin says.
“General 2 clothing general are current General Oura Ring, Apple Watch, Garmin, Whoop, etc., which simply trace your body’s biometrics and present health information to the user. Once the data is in the hands of the consumer, it belongs to the customer take action and make behavior changes to feel different, ”Rabin explains.
General 3 dressed, on the other hand, collects data from other dresses (eg Oura, Apple Health, Your Smartphone) and take action to the user without the need for the user to take time from their day, he says. “Integration between worn ecosystems is also increasing, providing holistic health solutions that connect fitness, mental health and preventive care.”
3. That conversational and evolution of research
The conversational one is revolutionizing the way we interact with technology, from voice interfaces to advanced applications that manage daily tasks.
Indderpal Singh Mumick, CEO of RCS Dotgo messaging provider, provides for the continued growth of chat research tools such as chatgt, claude and twins and increased communication services, enabling quieter communication between brands and consumers. “It will be natural for any customer, whether on the iPhone or Android, use RCS.”
4. Durability gets the central phase
Sustainable production and consumption are no longer optional. The L’Oréal GuIive Balooch points to circular economies and the production of demand as the main promoter in reducing waste and maximizing efficiency.
“In all industries, there is a growing movement towards circular economies, where resources are reused and recycled instead of being discarded,” Balooch says. “This translates to waste minimization, maximizing resource efficiency and using biodegradable and sustainable materials. Demand production and personalized production will further reduce excess inventory and minimize the overall trace of the environment. “
5. Genai’s rapid rush
According to Accenture data, 87% of European business executives plan to increase investment in it to prepare for a rapid developing landscape, with the general who is expected to be approved on the scale with 58% of organizations in 2025, from only 37% in 2024. But the research highlights a critical gap– enterprises are speaking three times on he tech than on workforce training and rollout strategies.
“Only technology is not a silver bullet,” says Mauro Macchi, the Director General of EMEA in Accenture. “The way businesses implement the generating is essential.”
Meanwhile, Padmanabhan Venkatan of continuous systems notes that the General is modernizing retail systems of heritage and enables hyper-pers trade, adding that dynamic packaging and programmatic procurement are optimizing inventory and improving benefit.
“Hyper-personalization and concepts such as programmatic procurement and dynamic union, personalized will be made more time, management inventory and procurement efficiency on both sides of sale and purchase,” he says. “At the front of the joint, the dynamic hyper-personal packaging will improve the portfolio portion and the average income per customer approximately. 30-40%.”
6. Increasing the super applications and virtual impacts
According to Atanas Rayykov, Vice President of Global Marketing on the Message Platform Rakuten Viber, super applications are becoming essential for digital life, integrating everything from purchases to planning.
“With him by integrating deeper into messaging applications, companies can unlock a range of practical use cases … I expect these ‘super applications’ to play a greater role in the daily life of users, especially in Managing Personal and Business -related decisions and actions -private communication. “
Meanwhile, virtual influencers are redefining the creator’s economy. Veronica Lin, the head of the brand and strategy on that Palup’s social platform, says he as a human will become an integral part of social media in 2025 and beyond.
“Although human influencers are here to stay, virtual influencers represent the next step in the evolution of the Creator’s economy … their global achievement, constant availability and authentic commitment have made them increasingly popular for brand partnerships, giving Extraordinary performance results, ”says Lin.
7. Smart houses and standardization of iot
With the adoption of universal standards such as matter, smart homes are entering their future phase of evolution. From the smooth communication between the equipment to the automation of him, the houses in 2025 can become smarter, more intuitive and more efficient energy.
8. Health technology and consumed medical equipment
Health technology is also becoming more centered on consumers, with devices such as Osteoboost and ENG Wave that offer specialized solutions, approved by FDA-a displacement that reflects a broader tendency towards significant democratization of health care and prioritization of longevity .
“Medical equipment is going to the main course, and the diagnosis and hardware treatments are approaching patients, eg home use,” says Laura Yecies, CEO of Bone Health Technologies medical equipment firm. “It is about longevity and living stronger and longer, and taking control of the aging process to give yourself the best opportunity for strong, active years.”
9.
Prolonged reality (XR) is maturing in a practical tool for both consumers and businesses. Light XR devices are making added and virtual experiences, turning industries from retail to education.
10. Localization of technology
Entrepreneur and investor Nevsah Karamehmet highlights the increasing importance of localized solutions, from platforms to the center of the community to local resources-Gen Z continues to set priority in local engagement, brands are investing in related topics, she says.
“Consumer technology trends of 2025 will revolve around creating significant local experiences, fostering community connections and using advanced technologies to increase personalization. Companies that embrace these shifts will be well positioned for success in a market that Evolves rapidly. “